Content Experiments: User Behavior
This post catalogs my continuing exploration and experimentation with analytics, using AARosemond’s Science Journal. In addition to learnings from Google Analytics, I now have access to Google Optimize. As I learn more about these resources, I can leverage insights from content experiments, improving the user experience and optimizing the impact of this work. This post will focus on my steps in this direction.
Goals and Events
Pageviews overview up to date.
The pageviews have tapered some since I started asking friends and family to visit. I've learned a few things from the analytics:
- 100% of my early visitors started navigating the site using the link I sent them. I can tell clusters of early visitors from their start page.
- The average time on a page is about 31 seconds. It's a data point.
- Visitors spent the most time looking at:
- Post 1: First Impressions - Average time on page was 1 minute, 38 seconds. This
post that was easiest to get to in my initial design.
- Post 7: Adding Analytics - Average time on page was 1 minute, 36 seconds. This
post was the most current one at the time I invited viewers.
Google Optimize
Variant 1: Let's try making it easier to see the latest
post.
After learning about Google Optimize software, and some conversations with users, I thought it would be worthwhile to experiment. So, I designed a variant of my index page, where there's a new dropdown that directs you to the latest posts (excluding this one). I'm hoping to see how differently average time on page will be, expecially as 50% of viewers are shunted via this new vector to post 8.